5 thoughts on “What is the advantage of catering applets?”

  1. What is the advantage of catering applets?
    1. No drawing
    The biggest advantage of the self -operated catering applet of the merchant is that it has not been drawn. Generally, restaurants are settled in Meituan or hungry. It is managed by the merchant themselves, and all users are in their hands. There will be no embarrassment of "getting off the shelves" and some of the hegemony clauses of "shop bullying".
    . Development costs are low
    The dining applet development costs are low, no additional hardware equipment is needed, small and medium -sized catering merchants can use low costs to achieve the same functions to join the takeaway platform!
    3. Get rid of the restrictions on the takeaway platform and improve the profitability of profitability
    The take -out system access, realize integrated marketing management. The main thing is that the final traffic and members have stayed on their own platform and were recorded. After these data are recorded, through detailed user behavior data analysis, merchants can understand the real interests of users, and then conduct commodity recommendations such as user preferences. It can be said that the restrictions on third -party takeaway platforms have been completely riddled, which greatly improves the profitability of profit.
    . Various marketing gameplay

    Teky is actually a very regional service. Merchant services can only radiate people in a specific area. Therefore, the loyalty of the establishment of users is very important. In our takeaway mini -programs, there will be a variety of marketing gameplay for new and old users, including
    -discount 劵, multi -person spelling, and reservation functions. Digging user value and promoting the second consumption of users, thereby comprehensively improving the turnover plays an important role.

  2. I. O2O model, online marketing drives offline consumption
    o2O is online to offline, using online marketing to drive offline consumption. This model is particularly prominent for the catering industry. Consumers only need to scan the QR code to connect to the menu through the small program. No need to line up, they can complete online ordering. The convenience of ordering self -order, increasing the repurchase of returning customers, has also allowed merchants to understand the consumption habits and preferences of users. For future consumption, it can provide good recommendations and shopping guides.
    does not need to line up, order quickly!
    . The development cost and the consumer experience is good
    compared with the APP, the development of WeChat mini -programs has lower costs and thresholds. From the perspective of catering gangsters, cost! cost! cost! Of course, the lower the better! The production of mini -programs is fast and convenient, and the development cost is also lower. Compared with the app, the applet does not take up mobile phone memory, and the way to open is very simple. There is no APP's criticism of patch advertisements, bringing a better consumer experience. The convenience of ordering self -order, increasing the repurchase of returning customers, has also allowed merchants to understand the consumption habits and preferences of users. For future consumption, it can provide good recommendations and shopping guides.
    . The brand promotion of nearby stores, intangible saving promotion costs
    The development of the function of the small program "nearby stores", so that physical stores have achieved a good publicity role, especially for those lacking popularity. In terms of small shops, it is an important step in opening the consumer market. The use of small programs in physical stores has saved the cost of publicity and promotion, and solves the "pain point" of high costs for store promotion.
    . Improving management efficiency
    The mini program is a perfect service tool for customers, and it is a strong management tool for merchants. The applet can help stores collect users' dining information. The store can do the docking of related work in advance, improve the progress of the work, the management department, and the small program can provide a full set of reservations, ordering, payment, evaluation and other data. Data management capabilities have an important role in promoting the operation and development of the catering industry.
    5. Attracting returned customers and new customers
    The small program supports merchants to establish a comprehensive member system, which is very attractive for returning guests and new customers. After completing the payment, the customer can automatically identify the status of the membership to trigger the consumption deduction, consumption sharing with gifts, etc., to achieve membership points exchange goods and deductible consumption amount, and stimulate the second consumption.
    If you have a small program for catering, it supports address navigation, complaints, dishes, water, add vegetables, vegetables, checkout, call waiters and other functions, which basically includes all the interaction and services of a restaurant and customers. content. Then you only need to put a mini -program QR code at the door of the restaurant. Customers pass by your shop's door. When you see the shop is good, take out your mobile phone and scan, and you can immediately know if there are seats in the store and what dishes are sold? Even ordering directly to pay, you can wait for a place to eat.
    Is that third -party payment has become the preferred payment habits of the whole people. Faced with consumers who generally have Internet thinking, they pay attention to user experience, personalized services, brand effects, and catering industry to go longer.
    For small program entrepreneurship, the use of small programs' powerful communication capabilities and convenient use methods to enhance the popularity of their brand and the user experience of the user is the two cores, as well as catering small programs. As long as the applet can be used reasonably, the applet can bring greater profits to themselves. Therefore, applets are the strongest weapons to help the catering industry to respond to the impact of the Internet and develop. As for the future, whether catering applets can have a subversive impact on the industry, we still have to wait and see! The applet can be used without you need to download and install it, making the phone very refreshing and not occupying too much memory. It also brings a lot of convenience to users, and WeChat has 900 million or users. It is equivalent to 900 million traffic. Many companies, merchants regard small programs as a brand new, important position. With the applet, they have the opportunity to attract and activate huge traffic. Unders, low conversion rates and other issues can eliminate those low -frequency apps, small programs users, QR code scanning code into small programs, LBS positioning functions. If you go, use it and enjoy the ultimate experience. More than 50 traffic entrances are mainly the current WeChat mini -programs are constantly developing new functions and constantly upgrading. More and more traffic entrances can be used for us. Public account, import WeChat payment, nearby small programs, scan code, social sharing, card bags, etc.

  3. The advantages of catering applets are mainly the following:

    1. The nearby small program increases "advertising" coverage

    For the catering industry, only people around them are allowed to everyone around Knowing yourself can attract people to consume in the store. However, the marketing promotion methods such as the leaflets used before have a very limited coverage. And small programs can help catering companies and merchants solve this problem, because in the applet, there is a "nearby small program" function, which allows catering stores to directly expose WeChat users' mobile phones within 5 kilometers nearby. As a result, the "advertising" coverage is increased.

    2, self -service function reduces human resources

    For the catering industry, the biggest cost is the cost of labor. And small programs can help catering companies and merchants solve this problem. Because in applets, a reservation function can be developed to allow customers to make reservation seats and dishes through applets. In addition, when the customer arrives, the customer can also order the order through the small program. In this way, catering companies and businesses can allocate service personnel who were responsible for these things to other positions, thereby reducing the use of manpower and reducing labor costs.

    3, let customers better understand

    For the catering industry, the marketing promotion methods used before Understand yourself, after all, a leaflet cannot fully show the environment and dishes of your store. And small programs can help catering companies and merchants solve this problem, because small programs can display very rich information, whether it is the store environment, dishes, etc. can be displayed. In this way, customers can better understand the dining stores, thereby enhancing the customer's willingness to consume.

  4. 1. Get traffic
    At present, WeChat has 1 billion active users, and it is still maintaining a rate of about 7%. The applet is based on WeChat, so it can get huge traffic from WeChat. For companies and businesses in the catering industry, they can often use this advantage to obtain a lot of traffic.
    In addition, nearby small programs can also directly display catering stores in front of WeChat users within the surrounding 5km range. For companies and businesses in the catering industry, they can often use this advantage to seize the surrounding traffic. At the same time, it can also increase the exposure of your store.
    2. Optimize manpower
    Nowadays, many dining methods of dining stores still use traditional methods, that is, the waiter as an intermediary to complete a set of processes of ordering, meals, and paying. However, if you have applets, companies and businesses in the catering industry can greatly optimize this process, such as applying applet code on the table, and implantation of ordering and payment functions in the applet. Scan the small program code directly on the table, and then order meals. In this way, catering companies and merchants can optimize human resources and reduce labor costs.
    3, retaining customers
    The catering applets can be used through many marketing tools "to attract customers, such as full reduction coupons, groups, large turntables, membership cards, points, limited time spikes, and so on. Some marketing activities are not carried out on a regular basis, which can make surprises for customers and enhance the user experience. Over time, there are naturally more returning customers. The applet can also collect customer opinions to improve timely, so as to better retain users.

  5. Nowadays, all walks of life are accelerating the layout, and the catering industry has marched towards small programs. Many businesses may ask: What are the advantages of catering applets? So, I suggest you watch this video.

    n00:00 / 00: 5170% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description

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