1 thought on “How to judge the strategy of competitors?”
Leland
The more similar the strategy of one company is the more likely to the two companies, the more likely the two companies are, and the more intense competition. In most industries, competitors can be divided into groups pursuing different strategies. Strategic groups refer to a group of enterprises that use the same or similar strategy in the same goal market in the same industry. For example, in the home appliance industry, Haier and Midea companies belong to the same strategic group. Each company is a mid -price home appliance manufacturer with complete production lines and good service support. The obedient insights through identifying strategic groups. For example, when a company enters a certain strategic group, the members of this group become their key competitors. To enter a certain strategic group, it is necessary to understand the characteristics of the strategic group. At the same time, although competition is mainly within the strategic group, it often exists between strategic groups. First of all, some strategic groups may overlap the consumer market segment; second, customers may not see the differences between different strategic group supply; finally, members of a strategic group may enter a new strategic market segment. Therefore, all strategic groups try to expand their customer groups and market scope.
The more similar the strategy of one company is the more likely to the two companies, the more likely the two companies are, and the more intense competition. In most industries, competitors can be divided into groups pursuing different strategies. Strategic groups refer to a group of enterprises that use the same or similar strategy in the same goal market in the same industry.
For example, in the home appliance industry, Haier and Midea companies belong to the same strategic group. Each company is a mid -price home appliance manufacturer with complete production lines and good service support.
The obedient insights through identifying strategic groups. For example, when a company enters a certain strategic group, the members of this group become their key competitors. To enter a certain strategic group, it is necessary to understand the characteristics of the strategic group. At the same time, although competition is mainly within the strategic group, it often exists between strategic groups. First of all, some strategic groups may overlap the consumer market segment; second, customers may not see the differences between different strategic group supply; finally, members of a strategic group may enter a new strategic market segment. Therefore, all strategic groups try to expand their customer groups and market scope.