3 thoughts on “What are the current status and development trends of the property industry?”
Rafael
The analysis of the current status and development trends of the property industry is as follows: The scale of the property management industry in the next ten years has gradually developed into an emerging industry. The entire property management industry is still in the stage of rapid development. In the era of favorable policies, technological iterations, and people's general pursuit of a better life, the property management industry has ushered in a new period of development opportunities. The operating mechanism for corporate management, professional management, social services and marketization operations is implemented, which meets the needs of the socialist market economy system. Based on basic property management as the layout of the moat, actively expand the scale and increase regional density, at the same time use the community as the starting point to tap community resources, which can greatly improve the profitability of property service enterprises and emit more business value. The demand for high -quality property management services The level of urbanization in China has increased significantly and the per capita disposable income has increased significantly, which has become the main growth driving factor for the property management industry. With the emergence of mid -to -high income class and its consumption power continuously increased, it will drive the demand for higher quality products and services, which will have a significant impact on the development of China's middle and high -end property management services. , driven by customer needs and fierce competition, property management companies have made investment to improve service quality and pay more attention to customer needs. Enterprises should follow this trend, take multiple measures, optimize their traditional property management services, and use technical solutions to improve service quality.
Analysis of the current status and development trend of the property industry is a light asset operation model. The core value of the enterprise is the brand, customer resources, and operation capabilities, so the flow ratio of property management companies is higher. As of 2019, the total assets of China's property management industry were 0.89, an increase from the total asset turnover rate in 2018. The management model as a modern housing management is produced by the marketization of real estate economy and the development of housing commercialization. It is the continuation of real estate production, circulation, and consumption. Important branch. The operating mechanism for corporate management, professional management, social services and marketization operations is implemented, which meets the needs of the socialist market economy system. The development trend of the property industry With the booming economic construction of China and the continuous improvement of people's living standards, in recent years, some large, medium and small cities in China have successively developed and built a large number of living communities and office buildings. Wait. In order to meet the needs of the market economy, property service companies have emerged and gradually developed into an emerging industry. The operating income in the property management industry has increased simultaneously with the continuous expansion of the scale of the property management industry and the continuous enrichment of the business format. However, property companies still face many pain points that need to be resolved, such as continuous increase in operating costs, low industry concentration, and occurrence of property disputes. With the development of modern science and technology. The property management enterprises will transform from simple and dense labor output to intensive modern property service models that are required by different owners. Many property service companies are committed to developing artificial intelligence applications and creating smart service communities. A Country Garden services take the lead in using the leading AI technology to create a cloud-edge-end AI full stack solution, and use the in-depth integration of artificial intelligence and the Internet of Things to intelligently use the property service scenarios; Integrate online and offline resources.
Major listed companies in the property service industry: At present, related listed companies in the domestic property service industry include China Merchants Resources (001914.SZ), Nandu Property (603506.SH), Country Garden Services (06098.HK), Greentown Service (02869.HK), Ya Ya) Life Services (03319.HK), Evergrande Property (06666.HK), Cai Life (03319.HK), Xinyuecheng Service (01755.HK), Zhonghai Property (02669.HK), Octoba Health (03662.HK ), Hejing Youhuo (03913.HK), China Resources Vientiane Life (01209.HK), etc. If this article core data: Chinese property in the construction area data, China's property management industry income data, etc. It is activities to maintain, maintain and manage the facilities and equipment and related venues of houses and supporting facilities, and maintain environmental hygiene and related order in related areas. Generally speaking, property services include the maintenance and management of comprehensive management, the maintenance management of houses and common facilities, public order maintenance, cleaning services, greening management, decoration management services, and parking management services. In my country, property service companies have income from property management services. In addition, property service companies can also obtain benefits from other value -added services, including consulting services, engineering services and community value -added services (such as operating public space, housekeeping and cleaning services, real estate agents, pension and nursing services, etc.). At present, my country's property management fees can be charged in accordance with the contribution and remuneration system. Among them, the mainstream charging model is the current mainstream charging model, especially for residential properties. The drying model is used to improve the efficiency of the owners and residents related to large collective decision -making procedures; and the remuneration model is becoming more and more popular among non -residential properties, which allows owners to participate in property management matters more deeply. 2. Development process: The industry enters the diversified development period The early 1980s, with the implementation of the national policy of my country's reform and opening up, property management was introduced to Shenzhen by Hong Kong. As a recognized birthplace of domestic property management, Shenzhen is the pioneer and promoter of the industry. In the development of the industry, several firsts were created: On March 10, 1981, Shenzhen's first foreign -related commodity housing management major Company-Shenzhen Property Management Company was officially established and began to implement a unified property management of foreign-related commercial housing in Shenzhen Special Economic Zone, marking the birth of the domestic property management industry; on June 28, 1993, Shenzhen established the first domestic property management association in China. -Shenzhen Property Management Industry Association; In 1994, Shenzhen promulgated the "Regulations on Property Management of the Property Management Zone of Shenzhen Special Economic Zone" in China. In starting from Shenzhen's first property management company, my country's property management industry has gone through three stages: the integrated period and diversified development period. Analysis: The content of the service is continuous The upstream of the property service industry refers to the field of property resources, including construction materials, communications and software services, and various real estate development. At present There are various types such as property; the medium reaches of property services include various forms of services such as comprehensive property management, public order maintenance, cleaning services, and green management. Essence In the upstream field, building material suppliers represent the companies including Conch Cement, Oriental Yuhong, Beixin Building Materials, Flyt, and Huaxin Cement; Real Estate Developers include Vanke, Evergrande Real Estate, Poly, Country Garden, and Sunac China on behalf of the enterprise , Longhu Group, etc. In in the field of midstream, property service providers represent companies, including Country Garden services, Evergrande property, elegant life services, Sunac Service, China Shipping Property, Green City Service, Greentown Service, Poly Property, Cai Life, Jianye New Life, New Life, Jianye New Life, New Life, Jianye China Resources Vientiane Life, China Merchants Resources, New City Yue Service, etc. The industry development status 1. The overall situation of the industry: management scale and benefits are innovative high With the development of my country's property management industry, the real estate related services provided by property management companies involved the increasing and increasing area of the field of property management companies. Broadly, mainly includes residential properties, commercial properties, office buildings, public properties, industrial parks, and hospitals. since the year of 2015, my country's property management industry has continued to increase in the construction area of the management. As of the end of 2020, my country's property management has increased to 25.9 billion cubic meters, an increase of about 2 billion square meters from the same period last year. If in the perspective of industry income, since 2015, the total revenue of the property management industry in my country has continued to increase. As of the end of 2020, the total revenue of property management in my country has increased to 623.2 billion yuan, an increase of 9.6%over the same period last year. 2, segment business development: The proportion of multiple operations continues to increase Depending on the type of business type, the revenue of my country's property service industry can be divided into basic service revenue and various operating income, of which basic service revenue can be It is still the main source of operating income in the property service industry, but in recent years, with the advancement of the diversified development of the property service industry in my country, the proportion of various operating income composed of community value -added services and non -owner value -added services has continued to increase. The proportion of various operating income in my country's property service industry has increased from 18.2%in 2017 to 22.07%in 2020. Surprisingly to various business areas, property companies basically follow non -owners' value -added services with clear development of profit models and stable income sources, and gradually expand the community value -added services with rich business content. In 2020, the revenue of non -business value -added services in the top 100 enterprises accounted for 54.91%of the total operating income, of which 33.17%of the case service was; the predecessor services accounted for 10.81%. 3, cost composition: human cost monopoly half -wall comprehensive analysis of the operating costs of property management enterprises, human, materials, energy, and management costs are four important factors, and it is also an indispensable rigidity to maintain the operation of property management enterprises. Costs, the proportion of labor costs is the largest. Therefore, in order to build the low -cost operating capabilities of property management enterprises, it is necessary to maintain the quality of service and owner satisfaction, and on the premise of strengthening internal management, improving organizational efficiency, using technology to improve labor productivity, and taking effective measures to save energy and reduce consumption reduction and other aspects, etc. Start, form an effective mechanism and system, and form comprehensive capabilities for organizational cost use. In 2020, the average operating cost of the top 100 enterprises in property services was 886 million yuan, an increase of 12.07%year -on -year, of which the labor cost accounted for 58.32%. The proportion is still far ahead of other costs and expenses. Optimizing the structure of employees, scientific and reasonable reduction of labor costs is still the main problem facing property service companies. The industrial competition pattern 1. Regional competition pattern: the development of first -tier cities is the most mature In in the regional layout, the development of property services in my country is still mainly focused on first -tier cities and key urban agglomerations. Nearly half of my country's top 100 companies are in the management area of the construction area of Guangdong, Hong Kong, Macao, the middle reaches of the Yangtze River, Chengdu -Chongqing, and Beijing -Tianjin -Hebei. Among them, 19.35%of the Yangtze River Delta regions are temporarily leading other regions. 2. Enterprise competition pattern: head enterprises gradually appeared in April 2021, the middle finger research institute and the Chinese real estate TOP10 research group released the "2021 Chinese Property Services Top 100 Enterprises", of which the top ten companies ranked specific rankings As shown in the figure below: The specific construction area of the pipeline, in 2020, there are five property management in my country's property management in the tube building area of more than 300 million square meters, of which Country Garden Life is 463 million square meters of tube building in tube building. The area ranked first; Evergrande Property and Greentown Property followed closely, and the construction area in the tube was 380 million square meters and 374 million square meters, respectively. With the development of my country's property management industry, the property -related services provided by property management companies involving the areas are getting wider and wider, mainly including residential properties, commercial properties, office buildings, public properties, industrial parks, and hospitals. If according to the development of the top 100 enterprises released by the middle finger center, since 2015, the top 100 companies in my country's property management have grown rapidly in the management of the construction area. Double than 2015 to increase to 12.9 billion square meters. At the same time, the top 100 enterprises in tube construction accounted for the proportion of national properties in the construction area of the country, and increased from 28.6%in 2015 to 49.8%in 2020. The top 100 enterprises, since 2015, my country's top 100 companies in property management have grown rapidly. In 2020, my country's top 100 property service enterprises' income increased by nearly two times compared with 2015 to 309.8 billion yuan. At the same time, the proportion of the total revenue of the top 100 companies has continued to increase, from 28.5%in 2015 to 49.7%in 2020. The industry development prospects and trends 1. Low -speed growth in market scale In short in the short term, completion of the next two years will bring incremental market dividends. Since the second half of 2016, signs of extension to the completion of the completion of the completion. After two consecutive years of growth rates in the completion area, the rise in September 2019, so the area accumulated in the past 2-3 years is expected to be released in the next two years. The contract area of the property management industry will usher in a short period of time Ascending, property companies can still enjoy short -term incremental market dividends. In the long run, the development of China's real estate market has gradually matured for many years, and the property management industry will enter the golden period. The property service industry is a defensive sector with high investment value under the fluctuations in the economic and market environment. Its rapid development is not an investment behavior, but a stronger ability to serve the industry than the real estate industry. The combination of my country's property service market development prospects, my country's property service industry will still maintain a low -speed growth trend. By 2026, the size of the national property service market will be close to trillion yuan. 2, the Internet injecting new vitality into the development of the industry It in the management model of traditional property service companies, human resources investment is large, and the cost of facilities and equipment maintenance continues to increase, so that the income and the revenue of property service companies and the income and the income of the property service enterprise There was an imbalance in expenditure, which seriously restricted the development of property service companies. In the current development trend, "Internet " is integrated into property management, optimizing and improving the service management model, compressing human resources, and improving management effects. In the process of managing residential community projects, it is necessary to make full use of Internet technology, optimize and improve management service models, improve management efficiency, strictly control costs, and promote the rapid development of property service companies. The operating products of traditional property service companies are relatively single, and can only meet the needs of a small number of owners. For most owners, it is still not comprehensive. Therefore, property service companies that integrate Internet technology should build a relatively large data platform to expand business products according to the needs of the owner. In the process of expanding operating products, it is necessary to match the owners or use of people's clothing, food, housing, and transportation to ensure that the products launched can be welcomed by the owner. At the same time, corporate staff should also guide customer needs, so as to gradually transform them into the needs of the owner, and then expand it into a business product. Establishing a large data service platform can not only provide more convenient and comfortable services for owners, but also provide greater profits for property service companies. The above data refer to the "Analysis Report of the Business Model and Market Investment Strategic Planning of China Property Service Enterprise and Market Investment"
The analysis of the current status and development trends of the property industry is as follows:
The scale of the property management industry in the next ten years has gradually developed into an emerging industry. The entire property management industry is still in the stage of rapid development. In the era of favorable policies, technological iterations, and people's general pursuit of a better life, the property management industry has ushered in a new period of development opportunities.
The operating mechanism for corporate management, professional management, social services and marketization operations is implemented, which meets the needs of the socialist market economy system. Based on basic property management as the layout of the moat, actively expand the scale and increase regional density, at the same time use the community as the starting point to tap community resources, which can greatly improve the profitability of property service enterprises and emit more business value.
The demand for high -quality property management services
The level of urbanization in China has increased significantly and the per capita disposable income has increased significantly, which has become the main growth driving factor for the property management industry. With the emergence of mid -to -high income class and its consumption power continuously increased, it will drive the demand for higher quality products and services, which will have a significant impact on the development of China's middle and high -end property management services.
, driven by customer needs and fierce competition, property management companies have made investment to improve service quality and pay more attention to customer needs. Enterprises should follow this trend, take multiple measures, optimize their traditional property management services, and use technical solutions to improve service quality.
Analysis of the current status and development trend of the property industry is a light asset operation model. The core value of the enterprise is the brand, customer resources, and operation capabilities, so the flow ratio of property management companies is higher. As of 2019, the total assets of China's property management industry were 0.89, an increase from the total asset turnover rate in 2018.
The management model as a modern housing management is produced by the marketization of real estate economy and the development of housing commercialization. It is the continuation of real estate production, circulation, and consumption. Important branch.
The operating mechanism for corporate management, professional management, social services and marketization operations is implemented, which meets the needs of the socialist market economy system.
The development trend of the property industry
With the booming economic construction of China and the continuous improvement of people's living standards, in recent years, some large, medium and small cities in China have successively developed and built a large number of living communities and office buildings. Wait. In order to meet the needs of the market economy, property service companies have emerged and gradually developed into an emerging industry.
The operating income in the property management industry has increased simultaneously with the continuous expansion of the scale of the property management industry and the continuous enrichment of the business format. However, property companies still face many pain points that need to be resolved, such as continuous increase in operating costs, low industry concentration, and occurrence of property disputes. With the development of modern science and technology.
The property management enterprises will transform from simple and dense labor output to intensive modern property service models that are required by different owners. Many property service companies are committed to developing artificial intelligence applications and creating smart service communities.
A Country Garden services take the lead in using the leading AI technology to create a cloud-edge-end AI full stack solution, and use the in-depth integration of artificial intelligence and the Internet of Things to intelligently use the property service scenarios; Integrate online and offline resources.
Major listed companies in the property service industry: At present, related listed companies in the domestic property service industry include China Merchants Resources (001914.SZ), Nandu Property (603506.SH), Country Garden Services (06098.HK), Greentown Service (02869.HK), Ya Ya) Life Services (03319.HK), Evergrande Property (06666.HK), Cai Life (03319.HK), Xinyuecheng Service (01755.HK), Zhonghai Property (02669.HK), Octoba Health (03662.HK ), Hejing Youhuo (03913.HK), China Resources Vientiane Life (01209.HK), etc.
If this article core data: Chinese property in the construction area data, China's property management industry income data, etc. It is activities to maintain, maintain and manage the facilities and equipment and related venues of houses and supporting facilities, and maintain environmental hygiene and related order in related areas. Generally speaking, property services include the maintenance and management of comprehensive management, the maintenance management of houses and common facilities, public order maintenance, cleaning services, greening management, decoration management services, and parking management services.
In my country, property service companies have income from property management services. In addition, property service companies can also obtain benefits from other value -added services, including consulting services, engineering services and community value -added services (such as operating public space, housekeeping and cleaning services, real estate agents, pension and nursing services, etc.).
At present, my country's property management fees can be charged in accordance with the contribution and remuneration system. Among them, the mainstream charging model is the current mainstream charging model, especially for residential properties. The drying model is used to improve the efficiency of the owners and residents related to large collective decision -making procedures; and the remuneration model is becoming more and more popular among non -residential properties, which allows owners to participate in property management matters more deeply.
2. Development process: The industry enters the diversified development period
The early 1980s, with the implementation of the national policy of my country's reform and opening up, property management was introduced to Shenzhen by Hong Kong. As a recognized birthplace of domestic property management, Shenzhen is the pioneer and promoter of the industry. In the development of the industry, several firsts were created: On March 10, 1981, Shenzhen's first foreign -related commodity housing management major Company-Shenzhen Property Management Company was officially established and began to implement a unified property management of foreign-related commercial housing in Shenzhen Special Economic Zone, marking the birth of the domestic property management industry; on June 28, 1993, Shenzhen established the first domestic property management association in China. -Shenzhen Property Management Industry Association; In 1994, Shenzhen promulgated the "Regulations on Property Management of the Property Management Zone of Shenzhen Special Economic Zone" in China.
In starting from Shenzhen's first property management company, my country's property management industry has gone through three stages: the integrated period and diversified development period. Analysis: The content of the service is continuous
The upstream of the property service industry refers to the field of property resources, including construction materials, communications and software services, and various real estate development. At present There are various types such as property; the medium reaches of property services include various forms of services such as comprehensive property management, public order maintenance, cleaning services, and green management. Essence
In the upstream field, building material suppliers represent the companies including Conch Cement, Oriental Yuhong, Beixin Building Materials, Flyt, and Huaxin Cement; Real Estate Developers include Vanke, Evergrande Real Estate, Poly, Country Garden, and Sunac China on behalf of the enterprise , Longhu Group, etc.
In in the field of midstream, property service providers represent companies, including Country Garden services, Evergrande property, elegant life services, Sunac Service, China Shipping Property, Green City Service, Greentown Service, Poly Property, Cai Life, Jianye New Life, New Life, Jianye New Life, New Life, Jianye China Resources Vientiane Life, China Merchants Resources, New City Yue Service, etc.
The industry development status
1. The overall situation of the industry: management scale and benefits are innovative high
With the development of my country's property management industry, the real estate related services provided by property management companies involved the increasing and increasing area of the field of property management companies. Broadly, mainly includes residential properties, commercial properties, office buildings, public properties, industrial parks, and hospitals.
since the year of 2015, my country's property management industry has continued to increase in the construction area of the management. As of the end of 2020, my country's property management has increased to 25.9 billion cubic meters, an increase of about 2 billion square meters from the same period last year.
If in the perspective of industry income, since 2015, the total revenue of the property management industry in my country has continued to increase. As of the end of 2020, the total revenue of property management in my country has increased to 623.2 billion yuan, an increase of 9.6%over the same period last year.
2, segment business development: The proportion of multiple operations continues to increase
Depending on the type of business type, the revenue of my country's property service industry can be divided into basic service revenue and various operating income, of which basic service revenue can be It is still the main source of operating income in the property service industry, but in recent years, with the advancement of the diversified development of the property service industry in my country, the proportion of various operating income composed of community value -added services and non -owner value -added services has continued to increase. The proportion of various operating income in my country's property service industry has increased from 18.2%in 2017 to 22.07%in 2020.
Surprisingly to various business areas, property companies basically follow non -owners' value -added services with clear development of profit models and stable income sources, and gradually expand the community value -added services with rich business content. In 2020, the revenue of non -business value -added services in the top 100 enterprises accounted for 54.91%of the total operating income, of which 33.17%of the case service was; the predecessor services accounted for 10.81%.
3, cost composition: human cost monopoly half -wall
comprehensive analysis of the operating costs of property management enterprises, human, materials, energy, and management costs are four important factors, and it is also an indispensable rigidity to maintain the operation of property management enterprises. Costs, the proportion of labor costs is the largest. Therefore, in order to build the low -cost operating capabilities of property management enterprises, it is necessary to maintain the quality of service and owner satisfaction, and on the premise of strengthening internal management, improving organizational efficiency, using technology to improve labor productivity, and taking effective measures to save energy and reduce consumption reduction and other aspects, etc. Start, form an effective mechanism and system, and form comprehensive capabilities for organizational cost use.
In 2020, the average operating cost of the top 100 enterprises in property services was 886 million yuan, an increase of 12.07%year -on -year, of which the labor cost accounted for 58.32%. The proportion is still far ahead of other costs and expenses. Optimizing the structure of employees, scientific and reasonable reduction of labor costs is still the main problem facing property service companies.
The industrial competition pattern
1. Regional competition pattern: the development of first -tier cities is the most mature
In in the regional layout, the development of property services in my country is still mainly focused on first -tier cities and key urban agglomerations. Nearly half of my country's top 100 companies are in the management area of the construction area of Guangdong, Hong Kong, Macao, the middle reaches of the Yangtze River, Chengdu -Chongqing, and Beijing -Tianjin -Hebei. Among them, 19.35%of the Yangtze River Delta regions are temporarily leading other regions.
2. Enterprise competition pattern: head enterprises gradually appeared
in April 2021, the middle finger research institute and the Chinese real estate TOP10 research group released the "2021 Chinese Property Services Top 100 Enterprises", of which the top ten companies ranked specific rankings As shown in the figure below:
The specific construction area of the pipeline, in 2020, there are five property management in my country's property management in the tube building area of more than 300 million square meters, of which Country Garden Life is 463 million square meters of tube building in tube building. The area ranked first; Evergrande Property and Greentown Property followed closely, and the construction area in the tube was 380 million square meters and 374 million square meters, respectively.
With the development of my country's property management industry, the property -related services provided by property management companies involving the areas are getting wider and wider, mainly including residential properties, commercial properties, office buildings, public properties, industrial parks, and hospitals.
If according to the development of the top 100 enterprises released by the middle finger center, since 2015, the top 100 companies in my country's property management have grown rapidly in the management of the construction area. Double than 2015 to increase to 12.9 billion square meters. At the same time, the top 100 enterprises in tube construction accounted for the proportion of national properties in the construction area of the country, and increased from 28.6%in 2015 to 49.8%in 2020.
The top 100 enterprises, since 2015, my country's top 100 companies in property management have grown rapidly. In 2020, my country's top 100 property service enterprises' income increased by nearly two times compared with 2015 to 309.8 billion yuan. At the same time, the proportion of the total revenue of the top 100 companies has continued to increase, from 28.5%in 2015 to 49.7%in 2020.
The industry development prospects and trends
1. Low -speed growth in market scale
In short in the short term, completion of the next two years will bring incremental market dividends. Since the second half of 2016, signs of extension to the completion of the completion of the completion. After two consecutive years of growth rates in the completion area, the rise in September 2019, so the area accumulated in the past 2-3 years is expected to be released in the next two years. The contract area of the property management industry will usher in a short period of time Ascending, property companies can still enjoy short -term incremental market dividends.
In the long run, the development of China's real estate market has gradually matured for many years, and the property management industry will enter the golden period. The property service industry is a defensive sector with high investment value under the fluctuations in the economic and market environment. Its rapid development is not an investment behavior, but a stronger ability to serve the industry than the real estate industry.
The combination of my country's property service market development prospects, my country's property service industry will still maintain a low -speed growth trend. By 2026, the size of the national property service market will be close to trillion yuan.
2, the Internet injecting new vitality into the development of the industry
It in the management model of traditional property service companies, human resources investment is large, and the cost of facilities and equipment maintenance continues to increase, so that the income and the revenue of property service companies and the income and the income of the property service enterprise There was an imbalance in expenditure, which seriously restricted the development of property service companies.
In the current development trend, "Internet " is integrated into property management, optimizing and improving the service management model, compressing human resources, and improving management effects. In the process of managing residential community projects, it is necessary to make full use of Internet technology, optimize and improve management service models, improve management efficiency, strictly control costs, and promote the rapid development of property service companies.
The operating products of traditional property service companies are relatively single, and can only meet the needs of a small number of owners. For most owners, it is still not comprehensive. Therefore, property service companies that integrate Internet technology should build a relatively large data platform to expand business products according to the needs of the owner. In the process of expanding operating products, it is necessary to match the owners or use of people's clothing, food, housing, and transportation to ensure that the products launched can be welcomed by the owner. At the same time, corporate staff should also guide customer needs, so as to gradually transform them into the needs of the owner, and then expand it into a business product. Establishing a large data service platform can not only provide more convenient and comfortable services for owners, but also provide greater profits for property service companies.
The above data refer to the "Analysis Report of the Business Model and Market Investment Strategic Planning of China Property Service Enterprise and Market Investment"