4 thoughts on “How to sell the daily chemical industry?”
Juana
International and domestic chain stores or supermarkets are the main terminal forms of daily chemical products in the primary and secondary market, accounting for 30%of the sales volume of the main brand market. It is the main place for effective display and enhancement of brand image. However, in recent years, it has entered the market. Fees, barcode fees, display fees, etc., have entered the brand to "lose money and make money", not entering the brand "discouraged"; regional chain stores or supermarkets are generally concentrated in the second and third markets, which has great influence in this area ( Such as Luoyang's Dennis, Xuchang's Fat Donglai, Kaifeng's Sanmao Supermarket, etc.) are the main terminals of all daily chemical brands. Due to the independent advantages of the region, the entry fee, barcode fee, display fee, etc. It has improved a year. , according to the specific situation of the company, in order to expand the market share, large enterprises must invest in hypermarket operations, and small enterprises can choose to screen the hypermarket for operation. Ka terminal stores are a platform to establish a product image and increase brand awareness. The expansion speed of the KA store is getting faster and faster, and traditional channels are usually suppressed to have no counterattack. The shopping environment of KA stores, complete products, relatively good management, and large passenger flow, etc., so that the product enters the KA store is equivalent to entering the mainstream channel of sales, and the KA store can be recognized by more customers. The manufacturer will enter the KA store as the embodiment of the strength of the enterprise and product. In addition, the KA store is a powerful platform for creating a miracle of sales. The monthly sales of some brands at a single KA terminal can reach 100,000 yuan. The operation and management of the KA terminal summarizes the four aspects of customer situation, display, shopping guide, and promotion.
Jiangsu Sanxiao Group mainly produces daily chemical supplies such as toothpaste and soap. In March 2002, the group invested 150 million yuan to develop the "Sleeping incense" series of mosquito coils. In 2004, investing 240 million yuan, and developed a series of "Smile" sanitary products series products
I think this question is too big! First of all, what kind of identity are you? If you are a brand, then from the development of the product, the promotion of the product, etc. are a series of problems! If you are a salesperson, then you need to know the product itself, and you have the professional knowledge of daily chemical products! Wait, if you are a merchant, you can attract more people to your store through promotion, activities, etc., and sell through shopping guide! Different identities, different answers!
International and domestic chain stores or supermarkets are the main terminal forms of daily chemical products in the primary and secondary market, accounting for 30%of the sales volume of the main brand market. It is the main place for effective display and enhancement of brand image. However, in recent years, it has entered the market. Fees, barcode fees, display fees, etc., have entered the brand to "lose money and make money", not entering the brand "discouraged"; regional chain stores or supermarkets are generally concentrated in the second and third markets, which has great influence in this area ( Such as Luoyang's Dennis, Xuchang's Fat Donglai, Kaifeng's Sanmao Supermarket, etc.) are the main terminals of all daily chemical brands. Due to the independent advantages of the region, the entry fee, barcode fee, display fee, etc. It has improved a year.
, according to the specific situation of the company, in order to expand the market share, large enterprises must invest in hypermarket operations, and small enterprises can choose to screen the hypermarket for operation.
Ka terminal stores are a platform to establish a product image and increase brand awareness. The expansion speed of the KA store is getting faster and faster, and traditional channels are usually suppressed to have no counterattack. The shopping environment of KA stores, complete products, relatively good management, and large passenger flow, etc., so that the product enters the KA store is equivalent to entering the mainstream channel of sales, and the KA store can be recognized by more customers. The manufacturer will enter the KA store as the embodiment of the strength of the enterprise and product. In addition, the KA store is a powerful platform for creating a miracle of sales. The monthly sales of some brands at a single KA terminal can reach 100,000 yuan.
The operation and management of the KA terminal summarizes the four aspects of customer situation, display, shopping guide, and promotion.
Jiangsu Sanxiao Group mainly produces daily chemical supplies such as toothpaste and soap. In March 2002, the group invested 150 million yuan to develop the "Sleeping incense" series of mosquito coils. In 2004, investing 240 million yuan, and developed a series of "Smile" sanitary products series products
I think this question is too big! First of all, what kind of identity are you? If you are a brand, then from the development of the product, the promotion of the product, etc. are a series of problems! If you are a salesperson, then you need to know the product itself, and you have the professional knowledge of daily chemical products! Wait, if you are a merchant, you can attract more people to your store through promotion, activities, etc., and sell through shopping guide! Different identities, different answers!
Excuse me, sell shampoo, shower gel, facial cleanser, and wait for the customers to say what we should say in order to let them buy our things