5 thoughts on “What is the meaning of thin dog cow star question number?”

  1. 1. Star Product (Stars). It refers to a product group within a high growth rate and a high market share limit. Such products may become cash bull products for enterprises and need to increase investment to support its rapid development.
    2, cash cow products (cows), also known as thick products. It refers to the product group in a low growth rate and a high market share limit, which has entered a mature period. Its financial characteristics are large sales volume, high product profit margins, and low liabilities, which can provide funds for enterprises, and because the growth rate is low, no investment is needed. As a result, it has become a corporate recycling funds and supports other products, especially for the investment of star products.
    3, Question Marks. It is a product group within a high growth rate and low market share. The former shows that there is a big market opportunity and a good prospect, and the latter shows that there are problems in marketing. Its financial characteristics are low profit margins, insufficient funds required, and high debt ratio.
    4, thin dog products (DOGS), also known as recession products. It is a product group in low growth rate and low market share. Its financial characteristics are low profit margins, capital preservation or losses, and high liabilities, and cannot bring benefits to enterprises. For such products, the retreat should be adopted: first, the batch should be reduced, and the retreat should be gradually retreated. For products with the low sales growth rate and market share, it should be eliminated immediately.
    The expansion data
    Tramid the sales growth rate and market share of various products. The sales growth rate can use the company's product sales or sales growth rate. Time can be one year or three years or even longer. Market share can be used with relative market share or absolute market share, but the latest information can be used.
    The basic calculation formulas are:
    The absolute market share of a certain product of this company = the sales volume of this product/total sales of the product market.
    The relative market share of a certain product of the company = the market share of the company's company/the market share of the largest market share of the product (or specific competitors).
    Reference materials Source: Baidu Encyclopedia-Boston matrix
    Reference information Source: Overseas Network-Xiaomi mobile phone "cash cow" difficult to maintain whether it can avoid death spiral unknown

  2. 1. Star Product (Stars). It refers to a product group within a high growth rate and a high market share limit. Such products may become cash bull products for enterprises and need to increase investment to support its rapid development.
    2, cash cow products (cows), also known as thick products. It refers to the product group in a low growth rate and a high market share limit, which has entered a mature period. Its financial characteristics are large sales volume, high product profit margins, and low liabilities, which can provide funds for enterprises, and because the growth rate is low, no investment is needed. As a result, it has become a corporate recycling funds and supports other products, especially for the investment of star products.
    3, Question Marks. It is a product group within a high growth rate and low market share. The former shows that there is a big market opportunity and a good prospect, and the latter shows that there are problems in marketing. Its financial characteristics are low profit margins, insufficient funds required, and high debt ratio.
    4, thin dog products (DOGS), also known as recession products. It is a product group in low growth rate and low market share. Its financial characteristics are low profit margins, capital preservation or losses, and high liabilities, and cannot bring benefits to enterprises. For such products, the retreat should be adopted: first, the batch should be reduced, and the retreat should be gradually retreated. For products with the low sales growth rate and market share, it should be eliminated immediately.
    The expansion information

    If considering the two dimensions of sales growth rate and market share, you can divide all products to the following four quadrants:
    The cash cow explain, the current product is explained, the current product is explained, the current product is explained, the current product The market share is quite high, but the growth rate is slow, which is often mature and can continue to obtain the maximum profit. It represents the current glory of a company; and the question mark means that although the current market share is small, this product is very small. , But the growth rate is extremely high, and the future may become a explosion. It represents a possible future for a company.
    Let's take a look at the income comparison curve of iPhone and BlackBerry products:
    2007, BlackBerry is full of confidence in the mobile phone market. Judging from the profitability of the iPhone at that time, it was not qualified to become a giant BlackBerry opponent at that time.
    Actually, the Apple was not too miserable at the time, because when Apple launched the iPhone in 2007, the iPod was their real cash cow.
    Reference materials Source: Overseas Network-Xiaomi mobile phone "cash cow" is difficult to maintain whether it can avoid death spiral unknown
    Reference materials Source: Baidu Encyclopedia-Boston matrix

  3. The question mark category refers to products with high market growth rate but relatively insufficient market share; star categories refer to products with market growth and market accounts for
    ;
    thin dogs refer to market growth refers to market growth Products with low rates and market share;
    m cows refer to products with low market growth rates with high market growth rate.

  4. Boston matrix also known as market growth rate-relative market share matrix, Boston Consulting Group Law, Four Elementary Limitation Analysis Method, and Product Series Structure Management Law. Boston matrix was the first in 1970 by the famous American manager and founder of Boston Consulting Boston Consulting. Star products are product groups in high growth rates and high market share phenomena. Such products may become cash bull products for enterprises and need to increase investment to support its rapid development. Cash products are also called thick products. It refers to the low growth rate and the product group in the high market share phenomenon has entered a mature period. Product problems, he is a product group with a high growth rate and low market share. The former explains that the market opportunities are large and the prospects are good, and the latter shows that there are problems in marketing. Lean dog products are also called recession products. It is a product group in low growth rate and low market share phenomenon

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