Hello friends, I want to open a women's pants shop, but I am not familiar with the purchase version of the purchase version, so I want to ask the masters and experienced colleagues, how to choose the price of the version, how can I not be able to do it. Can't you get expensive? Thanks!
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Before 2000, for the clothing industry with a wide range of categories and complex projects, women's pants were only small subjects on the edge. To this day, endless women's pants brands have become an emerging industry. With their low operating thresholds, good product stability and sustainable development space, it has become a landscape in the clothing industry.
The difference between the body shape and consumer area of the female group, the women's pants industry also became a regional industry in the early stage. According to the objective environment and economic development of the region, the style is different. At present, women's pants group that has been formed and needs to be further standardized and developed as follows:
Guangpai women's pants, the style is "Jeans", which can be called the "originator" of the domestic women's pants industry. Since the end of the 1980s, "Made in Guangzhou" has always meant a guarantee of fashion and quality. The method of combining wholesale and agents is generally operating, especially wholesale. Some brands such as "Best" and "Miklen" have also responded well. Haifeng in Guangzhou seized the market opportunity and created China's first women's pants production base. During the heyday, there were thousands of manufacturers settled in, excluding unregistered private workshops, led in the women's pants industry for more than 20 years.
After 2003, the "Yu Pai" women's pants began to emerge. Mengshuya, Yalida, Yiyang, etc. have been called the whole country. With the stable mature style of "Classic", it is popular to northeast, North China, and northwest. By 2005, according to incomplete statistics, there were as many as 500 production factories of size. With the continuous improvement of the manufacturing process and the integration of multiple elements, coupled with standardized brand operations and the national chain's channel model "Yu Pai" women's pants can basically compete for "Guangpai".
The rise of the "Yu Pai" women's pants created a myth of clothing items later, and it also greatly stimulated the nerves of clothing owners in the central and western parts. Attack, Ge Yao, Muyi, Ugly, Zhuang Li, etc. quickly appeared in markets across the country, and the women's pants industry bid farewell to the era without boutiques. The production base of the Shaanxi Army Women's Pants is not too concentrated. In addition to the eastern suburbs in Xi'an, Changlepo, and the new clothing industrial park of Baoji.
The women's pants industry in these three places complement each other in different styles and promote them together, while also stimulating the women's pants economy in other areas.
is the Hangzhou women's pants first. Hangzhou women's clothing has been well known across the country before, but during the "cold current" period, the fame has not made breakthroughs. develop. In early 2008, some brands of Hangzhou women's pants such as Milan, Yuli Beauty, and Style of Hangzhou were scrambling to expand the regional market.
At the same time, Shijiazhuang is not willing to fall behind. Men's pants are high -profile with Shishi. Women's pants are more likely. Nifei and others have begun to run away.
It Beijing's women's pants and Dongfang Yuhong directly played the name of the Beijing school, intending to suppress people. Some women's pants production bases in the 1970s, such as the Northeast, also changed the "veteran transformation" change, trying to keep pace with the times. Not to mention other low -end distribution spots such as Zhuzhou and Changshu.
On how to lead the leading
because the women's pants are as a subsidiary of women's clothing, so there is no obvious style or positioning. At most, it matches the fabric and quality. , It is not the mainstream of the clothing industry. It is to satisfy the matching of leisure and tradition. It rarely truly achieves the innovation, integration and improvement of women's pants.
In fact, although the women's pants industry is dividing and local brand groups, as long as they clarify their ideas, it is the opportunity to create a brand at the time.
It may be subdivided from the following aspects:
For long -term development, we must first pay attention to the accurate positioning and quality details of the product. Women's pants, women's pants are always two legs, nothing more than style, length, fabric, style and product production process. Therefore, the local women's cards must have local characteristics, and they must be positioned in groups. For example, Guangzhou women's pants, consumers know that it is better to buy jeans and casual pants to go to Guangzhou, because there are many patterns in Guangzhou's pants and advanced craftsmanship. Beads can develop hundreds of beaded styles. There are thousands of embroidery in the popular embroidery. The creative ideas of various types of water washing are from Guangzhou, so this forms the style of Guangpai women's pants.
Why can the women's pants in Zhengzhou rise? It is to find the blank spots of Guangpai women's pants, cater to the needs of the market and consumers, and seek for the design and production of chemical fiber women's pants. In addition, they have unique logistics advantages and cooperate with advanced marketing concepts. Forms do foot terminals, so they can rise rapidly and be recognized by the terminal.
It is the women's pants in Shaanxi, jeans and leisure pants, but if consumers want to pay attention to higher quality and taste, they can only go to some high -end stores, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers, such as white -collar workers. Brother, etc., high -end brands have more than a thousand pants, and ordinary people can afford it? Then is there a lot of high -end brand pants? Not necessarily. High -end will focus on the development of women's on -women, and the high -end ones will not create a single product brand separately. Women's pants in Shaanxi are positioned at this survival point. They are neither gorgeous and tedious in Guangzhou women's pants, nor the monotonous of Zhengzhou women's pants. Instead, they create a luxury of civilians, meet the needs of markets and consumers, and can also be with Zhengzhou Guangzhou. Women's pants are complementary, so the women's pants in Shaanxi also found the right idea.
Women's pants in Hangzhou, Shijiazhuang, Beijing or other places, if you just look at other people's business, and follow the processing plant, register a brand and start advertising investment. Essence
Because it is now the era of homogeneity, everything may be imitated and plagiarized when everything is listed. Such a market has taught operators how to choose the brand, except for pure profit space and franchise conditions. In addition, operators must also consider the response to development prospects and market competition. If the characteristics and styles of brand products are not refined, it is difficult for the terminal to catch customers, and they will not have the ability to survive.
It is advertising. The era of "wine is not afraid of the alley" has passed. First of all, Mengshuya has created the momentum of the industry's authoritative media "Clothing Times" and "China Clothing Daily". After that, he participated in the Beijing Clothing Expo for 4 consecutive years to play advertisements on CCTV golden files, and the spread of the website. The Association organized Zhengzhou Women's Pants to conduct a press conference of "Chinese Women's Pants to Watch Zhengzhou" in the Great Hall of the People in Beijing. Each terminal shop also cooperated with in -depth publicity, so that the reputation of Zhengzhou women's pants was all over the country, and the women's pants in Guangzhou were promoted. The strength is conservative, so the situation is not optimistic.
Is Shaanxi women's pants draw on the success of Zhengzhou women's pants, led by Ge Yao, united local brands, 2007 and 2008, in addition to the high -profile appearance of the industry's authoritative media, at the same time combined with local media for depth The publicity is also the outdoor advertisement in the eye -catching positions of the agents and dealers, so that the young group of Shaanxi women's pants is vibrant.
Just try to wear it yourself.