1 thought on “Demystifying Huatu "Tu Dou": By publishing, the children's mouth is opened”
Vivian
There are two key areas of Yi Dinghong: First, the Internet field, the determination of O2O; the other is the children's industry, mainly investment. INT Hongxiang Duzhi.com revealed that Tu Dou will make a profit of tens of millions this year. It is planned to introduce 100 million yuan in investment next year. In in the future, how will Tu Dou cultivate the children's field? Duo Zhi.com contact Ding Ya to unveil the veil of Tu Dou. The mouth of the children's industry by publishing the children's industry In walking into Tu Dou Company, you can see Tuou's series of products everywhere: "Bear Out of the Wet", "Little Flower Fairy", "Rabbit Gang", "Tu Doudou", "Tu Doudou" "Series of books; fun drawers; Tu Dou series toys, stationery, dolls. At present, book publishing is the main source of Tumou's revenue. The annual issuance code is about 100 million yuan, and the revenue accounts for more than 90%. "Tu Dou is published by books and enters the children's field. But Tu Dou is not only published by children, but also can do a lot of things. By publishing, the children's mouth is torn away." Ding Ya said. For example, toy business. A domestic brand toy manufacturer fancy the five mascots of Tu Dou and get the authorization of Tu Dou. In the future, a series of toys will be seen in the mall. and this is just the tip of the iceberg. In addition to books and toys, Ding Ya is planning to plan other two major businesses: children's training, children's photography. "Amy's Photo Museum" is different from traditional photography. I mentioned children's photography, the products that think of can only be "on the table" and "hanging on the wall". The photographic brand "Amy's Photo Museum" has a different gameplay. First, just shoot children, father, mother and nature. Only shooting the scene, no stylist, no makeup artist. The clothes are children's own. Tu Dou will provide simple accessories such as hats and collars. At the shooting site, someone and children will play games. All the photographers are scratching, "refusing to be a cold studio." Secondly, in addition to the traditional photography products "on the table", "hanging on the wall", and a series of DIY products, such as: painting related to publishing, children can be the protagonist "Snow White", etc. Exclusive DIY bags; puzzles and maze games played by children; crystal stickers can be pasted on the brim of children's photos ... "These are much higher than the industry's cost, so the early profit is very low." Ding Ya said. Although there is no venue cost, it is necessary to sign an excellent photographer at a high salary, which is equivalent to returning the venue cost to the photographer. Tu Dou hired 20 part -time photographers, and a full -time art director was responsible for the evaluation of photographers. "We need to pry the good photographer over, so we have to pay a high salary, which is much higher than the traditional manpower cost. The salary that may be paid a day is his salary in the traditional studio. "Ding Ya said. At present, the "Photo Museum of Emi" has launched business in Beijing and Tianjin, and planned to cover first -tier cities such as Shanghai and Guangzhou next year. It cut into children's training, how to break the magical curse of profitable difficulties? The children's training business for Tu Dou has been planned for one year. start up. This business is facing preschool children, positioning potential development and personality training, and is biased towards quality courses, such as music, art, robots, etc. Is know that children's training business is fiercely competitive and cost -effective, facing profit pressure. Since the beginning of this year, there have been more than ten children's English institutions. Dingya admits that children's training competition is very fierce, and all companies that do K12 want to extend the industrial chain. In addition, the children's industry has high requirements for hardware such as venues and decoration. For example, when the site is selected, you will choose a large SHOPPING MALL, the community, and the facade will be selected by the community site selection. For profit, Ding Ya has his own consideration. The basic idea is: self -employed in first -tier cities, joining second -tier and third -tier cities; in addition, the scope of operation is wider. Compared with traditional children's training, the product line of Tu Dou offline store is richer: the middle area is a free "reading hall", and the classroom inside is a paid area. You can order children's photography in the store, or you can buy books and toys. In addition, he is planning a set of user system to open up and connect each product line. For example, after a consumption or participating in an event, users can become a "green card" member of Tupeou, and can get virtual currencies of different amounts; Family gatherings and so on. "If you don't want to pay, you can continue to participate in the event to accumulate virtual currencies." This has done calculations. Traditional offline children's training business is calculated based on 200 square meters of stores, "customer list" and "turn" It has reached the high level of industry, with an annual revenue of 7 million to 8 million yuan, which is quite good. "If the product line does not expand, under the pressure of huge hardware investment, teacher -funded compensation, and operating costs, there may be a problem of profitability." Except for paid households, how to "circulate" a group of active users? The industries that are profitable in Tu Doudou are only book publishing, children's training, and photography. These three industries are facing paid users. "As long as this part is done, the product appreciates well, so that users can buy secondary purchase and three purchases." Ding Ya said. In addition to paid users, Ding Ya hopes to obtain more front -end users to turn it into active users, and then transform into paid users. "But this ecosystem requires a point to go out. This point is‘ Tu Dou tells stories ’.” "Tu Doudou storytelling" is responsible for the employees of the broadcasting professional and records in the recording studio. At present, it will be played in the WeChat public account and will launch an app at the end of this year. "There are many APPs on the market, but our functions are different from them. The traditional one is only listening. We are interactive. Children can also come out of the story and interact with us." Ding Ya said. In addition, Tu Dou is also investing in a 480 -minute cartoon in 60 episodes of 60 episodes. It will outsourcing the production link. It is expected to be launched at the end of the year. This cartoon does not give a strong story like "Happy Goat", but about potential development and personality training. Each episode has an independent theme, such as "My Room", "Mom's Kitchen", "Monster’s Monster" Biscuits "and so on. It is reported that the production cost of domestic 3D cartoons starts from 18,000 yuan per minute. Ding Ya said that because this cartoon is 2D, the cost is not so high and slightly cheaper. According to this estimate, the cost of this cartoon is also 4 million-5 million yuan. Ding Ya did not intend to make a profit by cartoons, but used brand communication to obtain new users. Undoubtedly, cartoons have a stronger driving effect on the Tu Dou brand. post -memo: Dingya is a "thoughtful" person. In the above businesses he explained, some businesses have done well, such as books; some have just begun, such as photography, "Tu Dou tells stories"; some are about to start, such as children's training, cartoons; , Such as membership system. In any case, for a company that has been established for less than a year, it has initially sketched the prototype. If in the business of Tu Dou, children's training will undoubtedly be heavy. If the children's training offline stores supported by the multi -product line can achieve profitability, they may inject new ideas into the children's training industry. At present, everything is still unknown. "When did the training revenue exceeded the publication, the company was really benign." Ding Ya said.
There are two key areas of Yi Dinghong: First, the Internet field, the determination of O2O; the other is the children's industry, mainly investment.
INT Hongxiang Duzhi.com revealed that Tu Dou will make a profit of tens of millions this year. It is planned to introduce 100 million yuan in investment next year.
In in the future, how will Tu Dou cultivate the children's field? Duo Zhi.com contact Ding Ya to unveil the veil of Tu Dou.
The mouth of the children's industry by publishing the children's industry
In walking into Tu Dou Company, you can see Tuou's series of products everywhere: "Bear Out of the Wet", "Little Flower Fairy", "Rabbit Gang", "Tu Doudou", "Tu Doudou" "Series of books; fun drawers; Tu Dou series toys, stationery, dolls.
At present, book publishing is the main source of Tumou's revenue. The annual issuance code is about 100 million yuan, and the revenue accounts for more than 90%.
"Tu Dou is published by books and enters the children's field. But Tu Dou is not only published by children, but also can do a lot of things. By publishing, the children's mouth is torn away." Ding Ya said.
For example, toy business. A domestic brand toy manufacturer fancy the five mascots of Tu Dou and get the authorization of Tu Dou. In the future, a series of toys will be seen in the mall.
and this is just the tip of the iceberg. In addition to books and toys, Ding Ya is planning to plan other two major businesses: children's training, children's photography.
"Amy's Photo Museum" is different from traditional photography.
I mentioned children's photography, the products that think of can only be "on the table" and "hanging on the wall".
The photographic brand "Amy's Photo Museum" has a different gameplay. First, just shoot children, father, mother and nature. Only shooting the scene, no stylist, no makeup artist. The clothes are children's own. Tu Dou will provide simple accessories such as hats and collars. At the shooting site, someone and children will play games. All the photographers are scratching, "refusing to be a cold studio."
Secondly, in addition to the traditional photography products "on the table", "hanging on the wall", and a series of DIY products, such as: painting related to publishing, children can be the protagonist "Snow White", etc. Exclusive DIY bags; puzzles and maze games played by children; crystal stickers can be pasted on the brim of children's photos ...
"These are much higher than the industry's cost, so the early profit is very low." Ding Ya said.
Although there is no venue cost, it is necessary to sign an excellent photographer at a high salary, which is equivalent to returning the venue cost to the photographer. Tu Dou hired 20 part -time photographers, and a full -time art director was responsible for the evaluation of photographers.
"We need to pry the good photographer over, so we have to pay a high salary, which is much higher than the traditional manpower cost. The salary that may be paid a day is his salary in the traditional studio. "Ding Ya said.
At present, the "Photo Museum of Emi" has launched business in Beijing and Tianjin, and planned to cover first -tier cities such as Shanghai and Guangzhou next year.
It cut into children's training, how to break the magical curse of profitable difficulties?
The children's training business for Tu Dou has been planned for one year. start up. This business is facing preschool children, positioning potential development and personality training, and is biased towards quality courses, such as music, art, robots, etc.
Is know that children's training business is fiercely competitive and cost -effective, facing profit pressure. Since the beginning of this year, there have been more than ten children's English institutions.
Dingya admits that children's training competition is very fierce, and all companies that do K12 want to extend the industrial chain. In addition, the children's industry has high requirements for hardware such as venues and decoration. For example, when the site is selected, you will choose a large SHOPPING MALL, the community, and the facade will be selected by the community site selection.
For profit, Ding Ya has his own consideration. The basic idea is: self -employed in first -tier cities, joining second -tier and third -tier cities; in addition, the scope of operation is wider.
Compared with traditional children's training, the product line of Tu Dou offline store is richer: the middle area is a free "reading hall", and the classroom inside is a paid area. You can order children's photography in the store, or you can buy books and toys.
In addition, he is planning a set of user system to open up and connect each product line. For example, after a consumption or participating in an event, users can become a "green card" member of Tupeou, and can get virtual currencies of different amounts; Family gatherings and so on. "If you don't want to pay, you can continue to participate in the event to accumulate virtual currencies."
This has done calculations. Traditional offline children's training business is calculated based on 200 square meters of stores, "customer list" and "turn" It has reached the high level of industry, with an annual revenue of 7 million to 8 million yuan, which is quite good. "If the product line does not expand, under the pressure of huge hardware investment, teacher -funded compensation, and operating costs, there may be a problem of profitability."
Except for paid households, how to "circulate" a group of active users?
The industries that are profitable in Tu Doudou are only book publishing, children's training, and photography. These three industries are facing paid users. "As long as this part is done, the product appreciates well, so that users can buy secondary purchase and three purchases." Ding Ya said.
In addition to paid users, Ding Ya hopes to obtain more front -end users to turn it into active users, and then transform into paid users. "But this ecosystem requires a point to go out. This point is‘ Tu Dou tells stories ’.”
"Tu Doudou storytelling" is responsible for the employees of the broadcasting professional and records in the recording studio. At present, it will be played in the WeChat public account and will launch an app at the end of this year.
"There are many APPs on the market, but our functions are different from them. The traditional one is only listening. We are interactive. Children can also come out of the story and interact with us." Ding Ya said.
In addition, Tu Dou is also investing in a 480 -minute cartoon in 60 episodes of 60 episodes. It will outsourcing the production link. It is expected to be launched at the end of the year. This cartoon does not give a strong story like "Happy Goat", but about potential development and personality training. Each episode has an independent theme, such as "My Room", "Mom's Kitchen", "Monster’s Monster" Biscuits "and so on.
It is reported that the production cost of domestic 3D cartoons starts from 18,000 yuan per minute. Ding Ya said that because this cartoon is 2D, the cost is not so high and slightly cheaper. According to this estimate, the cost of this cartoon is also 4 million-5 million yuan.
Ding Ya did not intend to make a profit by cartoons, but used brand communication to obtain new users. Undoubtedly, cartoons have a stronger driving effect on the Tu Dou brand.
post -memo:
Dingya is a "thoughtful" person. In the above businesses he explained, some businesses have done well, such as books; some have just begun, such as photography, "Tu Dou tells stories"; some are about to start, such as children's training, cartoons; , Such as membership system. In any case, for a company that has been established for less than a year, it has initially sketched the prototype.
If in the business of Tu Dou, children's training will undoubtedly be heavy. If the children's training offline stores supported by the multi -product line can achieve profitability, they may inject new ideas into the children's training industry. At present, everything is still unknown. "When did the training revenue exceeded the publication, the company was really benign." Ding Ya said.