2 thoughts on “What does online language water army mean?”

  1. Network Water Army refers to a network writer who has published specific information in the network to publish specific information. The Internet Water Army is usually referred to as the Water Army, also known as the Internet Gunner. They are usually active on social network platforms such as e -commerce websites, forums, and Weibo. They have an impact on normal users by disguising as ordinary netizens or consumers by publishing, replying, and spreading blog posts.
    The characteristics of the water army
    The typical waters have strong group characteristics, while garbage users usually emphasize a single user.
    Secondly, the sailor may cause harm to individuals, companies or organizations, and garbage users usually only increase spam.
    Third, the sailor can be a program robot controlled by the platform API (such as Sina Weibo open platform API), or real users of the company's employees or temporarily recruited personnel. This is with traditional research. The program machine Twitter Bot is different.
    Fourth, the sailor is usually more hidden than garbage users. Many naval troops are normal users under normal circumstances. Only when specific tasks arrive, the characteristics of the sailor army are shown, which increases the difficulty of the water troops. Opinion SPAMs in e -commerce websites such as Taobao and Amazon are also a kind of water army, but the detection of junk users is usually based on user reviews of e -commerce websites.
    Pucting information:
    . According to the "Half Monthly Talk" in December 2009, the public relations company is planned and packaged in accordance with the customer's requirements. Generally, it is posted from the front. Evaluation (because the opponent company may also invite the Internet thug to fight back), it will also receive orders. The content of the post is planned according to the psychological planning of netizens, such as deliberate typo, wrong grammar, etc.
    The posts of posts also have various ways, such as dividing the company's network thugs into two factions, continuously expanding their influence, and guiding netizens to participate. Public relations companies mobilize network thugs through QQ groups. There are up to tens of thousands of network fighters in large public relations companies, and more than a dozen of each network thugs use accounts at any time. Through densely posting touting customers or cracking down on customer competitors.
    The network thugs have formed a systematic industrial chain. Generally, customers who need to build the army to advertise upstream, forming a number of core intermediaries in the middle. After receiving the order Social idlers, students, housewives, and online big Vs are directly involved in posting.
    The customer needs, such as posting and irrigation promotion of malicious speculation, deleting posts and blocking negative messages to suppress negative public opinion. To obtain a real link by searching for keywords, a shielding information is usually charged 300-400 yuan.
    The charge for public relations companies to make a large -scale network public relations or attack is about 300,000 to 500,000 yuan. The remuneration of each online thug is about 0.3 yuan, and the headline can be hung on the popular forum or website for a day of rewards.
    As the inflation intensified, the reward of the network water army also rose. On January 9, 2011, Xinhua reported that the organizational level and division of labor of the Internet Water Army, and the salary had risen to 0.7 yuan per post. Some universities also require the Communist Youth League students in the school to pay attention to the appearance of the negative news about the school, and timely these negative messages to refute
    References: Baidu Encyclopedia-Network Water

  2. Network Water Army refers to a network writer who has published specific information in the network to publish specific information. The Internet Water Army is usually referred to as the Water Army, also known as the Internet Gunner. They are usually active on social network platforms such as e -commerce websites, forums, and Weibo. They have an impact on normal users by disguising as ordinary netizens or consumers by publishing, replying, and spreading blog posts.
    since 2018, the Ministry of Public Security has detected 28 criminal cases of the "Internet Water Army" gangs from the media, captured 67 suspects, closed 31 websites involved in the case, and closed more than 1,100 large vocals of various types of networks. More than 80 enterprises and institutions.
    On November 5, 2020, the State Cyber ​​Information Office held a national online information system television conference, and decided to carry out a two -month "paid deletion post" special rectification nationwide.
    Extension information:
    The marketing application:
    1. Brand promotion
    For some small and medium -sized enterprises, the promotion of corporate brands and high advertising costs are always the burden of advertising costs. An irrelevant basic contradiction, and borrowing the new network promotion method of Marketing Marketing, can achieve the largest brand promotion purpose under the lowest cost control, is the significance of implementing network promotion planning.
    2. Product sales
    The product must be circulated through the market before it can fully realize its own value, but in the existing market environment, on the one hand, the phenomenon of product homogeneity is becoming more and more extensive, and on the other hand, on the other hand The expansion of product channels is becoming more and more difficult, which directly affects the sales of the product. Through the effective use of the sailor marketing, the product sales channels are opened to gradually become the most inclined to promote the producer.
    3, improvement of popularity
    With the continuous development of society and the further improvement of the public living standards, the spiritual pursuit level and realm are constantly increasing. The chasing goals with relevant groups are using the marketing of water forces to enhance their popularity. The more common application is to enter the entertainment industry's "stars" and the "potential" of improving influence in a certain field.
    4, hotspot attention
    This type of hotspot is mainly to highlight some kinds of items or special attention worthy of some groups or some groups, such as "sky -high billing bills", "destroyed door", etc. In the current currently In the environment of public opinion, hot events that have attracted the attention of the public have gradually become a newly -done channel, and the cost is low and effective.
    Reference materials Source: Baidu Encyclopedia-Water Marketing
    Reference materials Source: Baidu Encyclopedia-Network Water Army n

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